growth in paid app subscriptions
Your Marketing Partner
You’re wearing every hat
in the business. Let us
wear
the marketing ones.
You shouldn’t have to choose between doing your marketing and doing everything else. We bring the mix of skills to wear every marketing hat, becoming an extension of your team without the overhead costs.
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THE HAT COLLECTION
Marketing hats we’ll wear.
We know you’ll need a different mix, so we’ve got your back (or your head). Wear one hat, a few, or the full collection.
Request Custom Plan
01
The Full Hat
Your in-house marketing department. Strategy, branding, social, SEO, paid ads, email, website management, and reporting.
02
The Social Hat
Social media that builds trust. Content planning, creation, community engagement, and performance reporting.
03
The Ads Hat
Paid ads and media planning that pay off. Strategy, media buying, ad management, and optimization.
04
The Web Hat
Websites that convert. Planning, copywriting, design, development, launch, and ongoing support.
05
The AI Hat
AI adopted responsibly, with a human touch, to save time and strengthen customer experience.
HOW WE WORK
Senior strategy. Specialist execution. One point of contact.
Every engagement is led by Ryssa, who brings a decade of marketing experience across a wide variety of industries and a track record of real results: brands grown, revenues tripled, targets beaten. That range means we’ve seen what works in a lot of different rooms, and we know how to read where the marketing landscape is heading so your strategy stays ahead of it, not behind.
We bring in the right specialists for the work at hand, whether that’s a content creator, developer, or paid media expert. Each is carefully vetted and trusted, with everything coordinated through a single point of contact. You get the depth and expertise of a full team with the focus and responsiveness of a dedicated partner, without the overhead or account manager runaround of a large agency.
- 01
Discover
We start by getting to know your business, goals, audience, and current marketing efforts. Through a discovery call, we identify opportunities and determine where we can make the biggest impact.
- 02
Build the Plan
No cookie-cutter strategies here. We create a tailored marketing roadmap that aligns with your goals, priorities, budget, and timeline.
- 03
Create & Launch
From social media and websites to branding, content, campaigns, and design, we bring your marketing to life while keeping you involved every step of the way.
- 04
Optimize
Marketing isn’t set-it-and-forget-it. We monitor performance, review what’s working, refine strategies, and continuously improve results using real data.
- 05
Grow Together
As your business evolves, so do we. We become an extension of your team, providing ongoing support, fresh ideas, and the marketing expertise you need without the cost of hiring in-house.
Our goal isn’t to become a massive agency where clients lose that personal connection. We’re intentionally built to stay nimble, agile, and always just one call away.
PROOF, NOT PROMISES
The kind of results we’re known for.
return on ad spend
qualified leads
video views
growth in social media following
FOUNDED BY RYSSA ALARCON
Led by Ryssa Alarcon.
Since 2020, Ryssa has partnered with more than 20 organizations as an independent marketing consultant, leading initiatives that have grown brands, exceeded revenue targets, supported major fundraising campaigns, and helped organizations navigate periods of growth and transformation. HatHouse Marketing is the natural evolution of that work: flexible, experienced marketing leadership tailored to each client’s needs, without the overhead of a full-time hire.
She holds an MBA from Georgia Southwestern State University and a Bachelor of Commerce in Marketing (High Honours and Great Distinction) from the University of Saskatchewan, and has co-chaired a $19M capital campaign in the non-profit sector.
- YWCA Saskatoon Woman of Distinction
- IABC Communications Award for Excellence
- Co-operators Leadership Award
- JA Saskatchewan Marketing Excellence Award
Want to get started, but not ready for a retainer? That’s what the Hat Check is for.
Get a senior marketing audit and a 90 day action plan you can use whether or not we work together. Low commitment, high value.